What is the Privacy Opt-Out Tool?
The Privacy Opt-Out Tool allows you to manually suppress users—either individually or in bulk—to ensure they are fully opted out from all tracking and communications.
Use this tool when a user has submitted a data deletion or privacy request (such as under CCPA), and you want to make sure their information isn’t collected, processed, or sent to your email platform—even if they return to your site later.
Adding users to this list ensures their privacy preferences are respected across all interactions.
⚠️ Important Note
This tool must be enabled by your Implementation Manager or Customer Success Manager. If you don’t see it in your dashboard, please reach out to our team to enable access.
Accessing & Using the Tool
Log in to the R! dashboard.
Navigate to the Suppression List tab.
Click the Custom Opt-Out tab.
Once you're on the Custom Opt-Out page, you can opt out users in two ways:
Manual Entry
- Type or paste individual email addresses directly into the entry field
--OR--
Bulk Upload via CSV
- Upload a.csvfile containing a single column titledemail
- Sample file of what we expect here: example_file.csv
Submit the form to apply the opt-out. Once submitted, the tool will process your entries and apply the opt-outs.
💬 Have questions? Message us on chat, or email us at support@retention.com!