To learn more about the contacts you've collected or your revenue tracking data, you can dive into the Reporting features in your Retention.com account.
Dashboard reports
From your Retention.com's Dashboard, you'll see your Reclaim, Grow, and Lifetime Revenueโas well as your Lifetime ROI.
Below that, you can view an overview from your Reclaim Flows and Grow Contacts, along with your Cumulative Revenue.
Here's what that data will tell you (depending on which scripts/features you use):
Total: The total number of contacts you've collected during the time frame
Today: How many contacts you've collected so far today (hold your cursor over that day)
Revenue tracking
If you've placed the revenue tracking script on your e-commerce site, you will see your Revenue reports at the top of your Dashboard.
Once you have placed the revenue tracking script successfully on your website and events are flowing into Retention.com, you'll see a data table in your dashboard that says Processing.
This lets you know your revenue tracking script has been properly added and once there are enough orders from Retention.com contacts to generate data, the table will update with real numbers.
This data includes:
Grow and/or Reclaim Revenue: We record revenue for all of your purchase events, but we only claim revenues that come from a Retention.com contact. Grow Revenue is attributed when a contact we've identified returns to your site after at least 12 hours and makes a purchase. Reclaim Revenue is when we track and attribute revenue directly from your ESP's abandonment flows. This lags by about 24 hours.
Return on Investment: Revenue per contact collected from Retention.com
You can view more information about these events in Event Details from the left-hand navigation. You can click the drop-down next to the date for any of these events for more information.
You can leave it on All events or toggle to sort them by the date.
Trends
To learn more about the contacts you're collecting, check out the Trends tab in the left-hand navigation. Once you've collected your first batch of contacts, you will see data populate in this section.
Trends will show you the following data:
Contacts by Landing Page
Contacts by Domain
Contacts by Email Provider
Contacts by Hour of Day
Contacts by Day of the Week
You can also change the timeframe for the data in the top right-hand corner by clicking either:
Last Day
Last Week
Last Month
Last Quarter
Reviewing data from the past month will give you a better grasp of the big picture.
Here's a breakdown of each Trends section and what it shows you.
Contacts by Landing Page
Contacts by Landing Page will show by default (you can toggle between this section and Contacts by Domain.) This gives you a quick snapshot of which landing pages are matching the most contacts.
You'll see a max of 10 landing pages from your site, along with the percentage of contacts collected from each page.
Hover over the URLs (blurred below) to see the full link.
Contacts by Domain
Next to Contacts by Landing Page, click Contacts by Domain.
This section will show you a maximum of 10 results of which domain your contacts were collected from, from highest to lowest.
Contacts by Email Provider
This pie chart displays which email providers (ex. Gmail, AOL, Yahoo, etc.) your collected contacts use, with a maximum number of 15 domains shown.
Contacts by Hour of Day
This graph shows how many contacts were collected per hour.
Contacts by Day of the Week
Have questions? Email us at support(at)retention(dot)com, or message us on chat!