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Managing Spam Complaints and Enhancing Email Performance
Managing Spam Complaints and Enhancing Email Performance
Updated over 7 months ago

It's important to know that Google does not directly provide feedback on spam complaints. To effectively manage and reduce these complaints, setting up Google Postmaster Tools is essential. Additionally, for those using Klaviyo, certain steps must be followed. This tutorial will guide you through these processes and offer strategies to improve your mailing practices.

Step 1: Set Up Google Postmaster Tools

  • Sign in with your domain's email address.

  • Verify your domain to start monitoring your email performance data, including spam rates.

Step 2: Follow ESP Best Practices

  • Familiarize yourself with your ESP's guidelines to reduce spam complaints.

  • Implement recommended practices such as segmenting your audience and personalizing content.

Step 3: Review and Implement Mailing Strategies

  • Consult our comprehensive article on effective mailing strategies.

  • Apply tailored collection rules and strategies to improve engagement and reduce the likelihood of your emails being marked as spam.

Remember, while Google doesn't report spam complaints directly, tools like Google Postmaster and platforms like Klaviyo offer valuable insights. By following these steps and regularly reviewing your strategies, you can significantly enhance your email performance and maintain a healthy sender reputation.

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