You’re about to grow your email list with Grow contacts from R!.
You may be wondering “What types of emails should I send?”
Our recommended strategy is to add these net-new contacts into your existing campaigns.
This strategy serves two purposes:
It uses your established campaigns that have already demonstrated success, which maintains consistency and effectiveness.
It maintains high deliverability standards by combining Grow contacts with your current audience pool.
To make it easy, we will segment these new contacts in your ESP based on engagement. Then, all you have to do is add the segments to your existing email campaigns.
Best Practices
Send out campaigns 3 times (or more) per week: This way, when a customer visits your site and we collect their information to pass to your ESP, they'll receive an email from you in a timely manner. This keeps your brand top of mind.
Add them to your educational and promotional campaigns: This material is great content to engage these net-new contacts.
The 4 new segments you’ll find in your ESP
Retention - Newly Added Leads (Send to): These are Grow contacts synced within the last 30 days who have not received significant engagement yet. Keep their inclusion to 6% or less of total send volume for effective onboarding.
Retention - Engaged (Send To): Grow contacts who have demonstrated regular interaction, such as opening an email in the past 30 days. These are high-priority for targeted campaigns.
Retention - Low Engagement (Don’t Send to): Grow contacts who sporadically open emails but avoid clicking through or purchasing. Periodic suppression is recommended to manage list health.
Retention - Non-Openers (Don’t Send to): Grow contacts who have persistently ignored emails (e.g., received 3+ emails without opening) and have no purchase history. Suppressing them helps maintain high deliverability and performance.
The 4 segments as seen in the Klaviyo platform.
Add the Retention segments to your existing campaigns
You'll notice that our naming conventions for these segments are designed to help you easily identify which recipient field each segment should be added to.
In the campaign, under Recipients, in the “Send to” field include Newly Added Leads (Send to) and Engaged (Send to).
For the "Don't send to" field, add Low Engagement (Do not send) and Non-openers (Do not send).
Adding the segments to your campaigns in Klaviyo.