You can integrate your Retention.com account directly with Sendlane V2.
An integration between Retention.com and Sendlane V2 does three things:
Automatically sends contacts acquired in your Retention.com account to Sendlane V2 into a list of your choosing.
Automatically suppresses existing contacts in your Sendlane V2 account.
Ability to set up custom filters to sync filters (ie, send leads from different domains to different lists or ESPs).
What you'll need
1. Your (a) Custom Integration Token, (b) Sendlane V2 Access Token, and (c) API Token.
(a) CUSTOM INTEGRATION TOKEN:
To find your Custom Integration Token, you will first need to set up a custom integration in Sendlane. Go to Integrations, type Custom in the search box, and select Custom.
2. Click Configure.
3. Add your Store Name and Store URL—and choose the default list the events should sync with from the drop-down menu (for Add to Cart events). Click Continue.
4. Click Settings next to the integration you connected.
5. Click Copy next to the Token.
This is your Custom Integration Token. Paste it somewhere handy, you'll need it in a minute.
(b) SENDLANE V2 ACCESS TOKEN
6. To find your Sendlane V2 Access Token, click Accounts > Access and then create/copy the Access Token.
This is your Sendlane Access Token. Paste it somewhere handy, you'll need it in a minute.
(c) API TOKEN
7. To find the API Token, click Account > API > +API Token.
8. Give the token a name, and click Create. Then, click Copy API Token.
This is your API Token. Paste it somewhere handy, you'll need it in a minute.
Create suppression segment
1. To suppress contacts you already have in Sendlane, you will need to create a segment for recently collected contacts. In Sendlane, go to Audience > Segments > +Segment.
2. Name the segment, and click Confirm.
3. Set this logic for the segment, and click Save:
Subscription Date > in the last > 1 > Day(s)
4. You will select this segment when you set up Contact Suppression in Retention.com.
To get started
1. Click on Integrations from the left navigation panel in Retention.com. Then, click Available Integrations at the top, type in Sendlane, and choose the Sendlane V2 icon.
2. Activate Grow and/or Reclaim. Enter your Custom Integration Token, Sendlane V2 Access Token and API Token and then click Connect.
3. Set up your Contact Suppression. Once you enable automatic suppression, Retention.com will sync your regular, opt-in list from your ESP and add it to your Retention.com suppression list. This prevents you from paying for contacts you already have. Once you’ve enabled this option, the sync will run daily at 6 p.m. EST.
Choose YES to suppress contacts.
Select the segment you created (see steps in "What you'll need") from the drop-down menu, and click Next.
4. Click Yes and choose a list to sync contacts with from the drop-down menu. Then, choose whether you want to enable custom sync options.
If you check the box to enable custom sync options, that will display five options: filter by email domain, full or portion of a landing page URL, landing page domain, state*, and referrer URL.
*Please note that state data is only available for legacy plans that include address data.
This feature allows you to filter your Retention.com contacts before you send them to your ESP. For example, you can send all contacts who hit different landing pages to separate lists. Or, send all of your California leads to one ESP and Texas leads to another.
Email domain: This field auto-fills/populates with email domains (ex. Gmail, Yahoo Mail, AOL, etc.) from your collected contacts.
Full or portion of a landing page URL: If you’ve put the script on several pages or the entire site, this field allows you to pull out contacts who have only hit Landing Page A or Landing Page B. This option does not auto-populate, so you will have to add in the exact URL.
Landing page domain: If you added script to both Retention.com and Robly.com, for example, the landing page domain would be either Retention.com or Robly.com. This field will auto-populate.
State: This filter allows you to pull out only contacts from one or more states. Please note that state data is only available for legacy plans that include address data.
Referrer URL: This is the URL the contact comes to your site from.
When you're finished, click Next.
5. Click Yes to enable your Reclaim sync. Click Next.
6. Click Enable. Once you enable the integration, your suppression and collection sync settings will apply and begin. Then, click Finish.
7. Once the integration is complete, you will see the integration date, API details, and more. You can also Remove the integration from this page at the top.
Integration Settings
From your Integration's Settings page, you can access, change, or update any of the following:
Your API key
Grow or Reclaim Activation
Suppression settings
Grow Sync settings, including the list you're syncing contacts to
Sync summary
Reclaim sync
To change the list you’ve synchronized with, click Integrations > Dots > Settings.
Sync summary
You can view your daily sync history under Sync Summary on your integration page. It will show you the date, number of completions, if there are any failures, and the number that are in the queue.
Click on a specific date for details, or, to access all of your sync history, click View Full History under Sync Summary. If there's a failure, it will show the email address, what type of failure has occurred under ESP Feedback, and the date and time of the failure.
If you have questions about the error message, you can contact support at support[at]retention[dot]com.