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Integrate with Attentive SMS for Reclaim
Integrate with Attentive SMS for Reclaim
Updated over a week ago

Integrate your Attentive account with Retention to receive insightful customer events, enabling you to create effective journeys and campaigns to engage high-intent shoppers.

  1. This integration, in conjunction with our Add to Cart events, will pass a custom Add to Cart event tied to an email address to Attentive.

  2. If that person has an opted in email address and phone number, they will receive an abandoned cart SMS.


Prerequisites

  1. You must set up an automated flow in Attentive to trigger the SMS messages.

  2. You must have our Add to Cart script and/or Viewed Product script implemented.


Set up the integration

NOTE - As of February 1st, 2024 all integrations should be made via the Retention app in the Attentive marketplace (instructions are below).

For legacy setup instructions (i.e. you set up your integration prior to February 1st, 2024) please expand the following section:

Legacy set up instructions

What you'll need

1. Your API Key. From your Attentive dashboard, go to Marketplace > Create app.

2. Give the app a name, and add your email address so Attentive can contact you if there are issues.

3. Set these permissions, and click Create.

4. Copy your API key. Be sure to save this because you won't be able to view it again.

Set up instructions

1. Click on Integrations from the left navigation panel in Retention.com. Then, click Available Integrations at the top and choose the Attentive icon.

2. Paste your API Key, and click Connect.

3. Turn on Reclaim sync and select Email. If you know you'll be using SMS, go ahead and check that, too.

4. Enable the integration, and click Finish.

1. Navigate to your Retention.com dashboard.

2. Click on Integrations from the left navigation panel in Retention.com. Then, click Available Integrations at the top and select the Attentive icon.

3. Click on Connect. The page will redirect you to your Attentive dashboard.

4. Click on Authorize to complete the integration. You will be redirected back to your Retention dashboard.

5. When redirected back to your Retention dashboard, a message will appear in the top right of the screen letting you now the integration was successful.

You can now enable the integration by clicking on the Enable button at the top. Proceed to setup your Reclaim Sync events as well.

Select the appropriate Attentive Journey types - in this case SMS, then click Save.

Your integration is now complete

6. In your Attentive dashboard, select Marketplace from the left navigation menu. Confirm that the Retention app shows up under the “Installed by you” tab.


Set up flows in Attentive

1. In Attentive, go to Journeys > Create journey.

2. Click Start from scratch.

3. Select Reclaim Add to Cart or Viewed Product Reclaim (depending on which flow you're setting up first), and then click Continue.

4. Click Send a message about something else, and click Get Started.

5. Follow the steps below for Add to Cart flow and/or Viewed Product flow.


Add to cart flow


1. Use the 'Reclaim Add to Cart' event to trigger the journey.


2. Create a new branch.

3. Split those who have made a purchase at least once since the journey started and send them down a path that does nothing.

4. For the other path, create another Branch to exclude those who have received a text at least once in the last 24 hours where journey = your original abandoned cart journey with a 30-minute delay.

5. The rest should receive the abandoned cart text. Your flow will look something like this:

Viewed product flow

1. Use the 'Viewed Product Reclaim' event to trigger the journey.

2. Create a new branch.

3. Split those who have made a purchase at least once since the journey started and send them down a path that does nothing.

4. For the other path, create another Branch to exclude those who have received a text at least once in the last 24 hours. For the action filter, set where journey = your original browse abandonment journey with a 30-minute delay.

5. The rest should receive the browse abandonment text. Your flow will look something like this:

Please note at this time that we do not have any visibility into performance within Attentive; we are happy to assist you with monitoring results if you'd like to give your Retention.com rep access to your account.


Have questions? Message us on chat, or email us at support@retention.com!

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