Reclaim gives Klaviyo customers visibility into high-intent shopper behavior by identifying known visitors and syncing key site activity. Below are the five Reclaim metrics, what each represents, and examples of the data pushed to Klaviyo.
1. Active on Site Reclaim
What it means:
Triggered when a known visitor is identified as actively browsing the site. This event represents engagement and allows Retention.com to start tracking abandonment intent before a cart or product view occurs.
Example data:
{
"EventSource": "Reclaim",
"Domain": "demostore.com",
"Mobile": false,
"Visit": "7e92b3a1-4f22-4c8d-8b01-55c9126437fb",
"Browser": "Chrome",
"Platform": "macOS",
"Referrer": "https://www.google.com/",
"PageTitle": "New Arrivals | Demo Store",
"UserAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.0.0 Safari/537.36",
"BrowserVersion": "121.0.6167.184"
}
2. Viewed Product Reclaim
What it means:
Fired when a known visitor views a specific product page. Enables product-browse abandonment flows in Klaviyo.
Example data:
{
"EventSource: Reclaim
"Name": "Demo Canvas Tote Bag",
"Price": "$29.00",
"Variant": "Midnight Black / Heavyweight Canvas",
"CartURL": "https://www.demostore.com/cart/321987654",
"Currency": "USD",
"ImageURL": "https://assets.examplecdn.com/images/demo-tote.jpg",
"ProductID": "DMY9052",
"VariantID": "VAR-88021-BLK",
"ItemCategory": "Accessories & Gear"
}
3. Viewed Category Reclaim
What it means:
Triggered when a known visitor views a category or collection page (for example, “Men’s Tops”). This supports category-level browse abandonment flows in Klaviyo.
Example data:
{
"Name": "Example Category",
}
4. Added to Cart Reclaim
What it means:
Captured when a known visitor adds a product to their cart. Commonly used to trigger cart abandonment flows in Klaviyo.
Example data:
{
"EventSource": "Reclaim",
"Name": "Organic Cotton T-Shirt",
"Price": "$39.00",
"Variant": "Heather Grey / Medium",
"Currency": "USD",
"CurrencyPrice": 39.00,
"Quantity": 1,
"ImageURL": "https://assets.examplecdn.com/images/organic-tshirt-grey.jpg",
"ProductID": "123456",
"Price": 39.00,
"VariantID": 1,
"ItemCategory": "Apparel > Tops"
}
5. Checkout Started Reclaim
What it means:
Logs when a known visitor begins the checkout process. This event can be used to trigger and enrich checkout abandonment flows in Klaviyo.
Example data:
{
"EventSource": "Reclaim",
"cart_id": "abc123example",
"currency": "USD",
"cart_amount": 43.91,
"items": "item001", "item002",
"extra.lineitem.product": [
{
"id": "item001",
"price.Amount": 21.95,
"price.CurrencyCode": "USD",
"title": "Toffee Bits",
"handle": "toffee-bits-small",
"image.Src": "https://assets.examplecdn.com/images/toffee-bits.jpg",
"image.ThumbSrc": "https://assets.examplecdn.com/images/toffee-bits thumb.jpg",
"vendor": "Confectionery Co.",
"variant.ID": "VAR-99102",
"variant.SKU": "sku001",
"variant.Image.Src": "https://assets.examplecdn.com/images/toffee-bits-variant.jpg",
"variant.Price.Amount": 21.95,
"variant.Price.CurrencyCode": "USD",
"variant.Title": "8oz Bag",
"variant.UntranslatedTitle": "8oz Bag",
"untranslatedTitle": "Toffee Bits"
},
{
"id": "item002",
"price.Amount": 21.96,
"price.CurrencyCode": "USD",
"title": "Caramel Swirls",
"handle": "caramel-swirls-premium",
"image.Src": "https://assets.examplecdn.com/images/caramel-swirls.jpg",
"image.ThumbSrc": "https://assets.examplecdn.com/images/caramel-swirls-thumb.jpg",
"vendor": "Confectionery Co.",
"variant.ID": "VAR-99105",
"variant.SKU": "sku002",
"variant.Image.Src": "https://assets.examplecdn.com/images/caramel-swirls-variant.jpg",
"variant.Price.Amount": 21.96,
"variant.Price.CurrencyCode": "USD",
"variant.Title": "Default Title",
"variant.UntranslatedTitle": "Default Title",
"untranslatedTitle": "Caramel Swirls"
}
]
}
Summary
These Reclaim events feed directly into Klaviyo as metrics you can use in your existing flows. By identifying known visitors earlier in their journey, Retention.com helps you reach more high-intent shoppers and recover more abandoned revenue.