Integrate your Attentive account with Retention to receive insightful customer events, enabling you to create effective journeys and campaigns to engage high-intent shoppers
This integration will pass a custom Add to Cart and/or Viewed Product event to Attentive.
Prerequisites
You must set up an automated flow in Attentive to trigger the emails.
You must have our Add to Cart script and/or Viewed Product script implemented.
Set up the integration
NOTE - As of February 1st, 2024 all integrations should be made via the Retention app in the Attentive marketplace (instructions are below).
For legacy setup instructions (i.e. you set up your integration prior to February 1st, 2024) please expand the following section:
Legacy set up instructions
Legacy set up instructions
What you'll need
1. Your API Key. From your Attentive dashboard, go to Marketplace > Create app.
2. Give the app a name, and add your email address so Attentive can contact you if there are issues.
3. Set these permissions, and click Create.
4. Copy your API key. Be sure to save this because you won't be able to view it again.
Set up instructions
1. Click on Integrations from the left navigation panel in Retention.com. Then, click Available Integrations at the top and choose the Attentive icon.
2. Paste your API Key, and click Connect.
3. Turn on Reclaim sync and select Email. If you know you'll be using SMS, go ahead and check that, too.
4. Enable the integration, and click Finish.
1. Navigate to your Retention.com dashboard.
2. Click on Integrations from the left navigation panel in Retention.com. Then, click Available Integrations at the top and select the Attentive icon.
3. Click on Connect. The page will redirect you to your Attentive dashboard.
4. Click on Authorize to complete the integration. You will be redirected back to your Retention dashboard.
5. When redirected back to your Retention dashboard, a message will appear in the top right of the screen letting you now the integration was successful.
You can now enable the integration by clicking on the Enable button at the top. Proceed to setup your Reclaim Sync events as well. Select the appropriate Attentive Journey types then click Save.
Your integration is now complete
6. In your Attentive dashboard, select Marketplace from the left navigation menu. Confirm that the Retention app shows up under the “Installed by you” tab.
Set up flows
1. Ask your onboarding specialist to send test events for Add to Cart and Viewed Product Reclaim.
2. In Attentive, go to Journeys > Create journey.
3. Click Start from scratch.
4. Select Reclaim Add to Cart or Viewed Product Reclaim (depending on which flow you're setting up first), and then click Continue.
5. Click Send a message about something else, and click Get Started.
6. Follow the steps below for Add to Cart flow and/or Viewed Product flow.
Add to Cart flow
Add to Cart flow
1. To set up your Add to Cart flow, drag a Wait rule to the flow. Set it to Wait For 30 Minutes, then click Save.
2. Add the following Branch rule, and click Save:
What action the subscriber has taken > Has made a purchase > At least once > Since starting this journey
3. Under the Has made a purchase Branch, add End journey. Under Else, add the Branch below, and click Save:
What action the subscriber has taken > Has made a purchase > At least once > In the last > 3 > Days
4. Under that Has made a purchase Branch, add End journey. Under Else, add this Branch:
What action the subscriber has taken > Has received an email > At least once > Since starting this journey
5. Click Action filter. Then, type the name of your original Add to Cart flow in the box, and select the box next to it when it appears.
Click on Apply selections, and then Save the Branch. Add End Journey below this part of the Branch.
6. Under Else, add Send Email. Add the email name, from name, from email address, and subject line. Scroll down and choose either Use drag-and-drop editor or Use HTML editor (depending on what you use to build your emails).
7. If you use the drag-and-drop editor, select the email template for your Add to Cart email. Once in the editor, update the variables in the email to match the ones we send by clicking in the text box and choosing Insert variable.
8. The variables we send will be under Triggering event.
9. Once your email is complete and saved, Turn On your Journey.
Viewed Product flow
Viewed Product flow
1. To set up your Viewed Product flow, drag a Wait rule to the flow. Set it to Wait For 75 Minutes, and click Save.
2. Add the following Branch rule:
What action the subscriber has taken > Has made a purchase > At least once > Since starting this journey
3. Under the Has made a purchase Branch, add End journey. Under Else, add this Branch, and click Save:
What action the subscriber has taken > Has made a purchase > At least once > In the last > 3 > Days
4. Under that Has made a purchase Branch, add End journey. Under Else, add the following Branch:
What action the subscriber has taken > Has received an email > At least once > Since starting this journey
5. Click Action filter. Type the name of your original Viewed Product/Browse Abandonment flow in the box, and select the box next to it when it appears.
Click Apply selections, and then Save the Branch.
6. Below the Has received an email Branch, add End journey. Then add another Branch with this logic:
What action the subscriber has taken > Has received an email > Less than >1 times > Since starting this journey
Select the Journey for the Reclaim Add to Cart flow.
7. End journey under that part of the Branch. Under Else, add a Branch with this logic.
What action the subscriber has taken > Has received an email > Less than >1 times > Since starting this journey
Select the Journey for your Original Add to Cart Flow.
8. Add End Journey below that part of the branch. Under Else, add Send Email. Add the email name, from name, from email address, and subject line. Scroll down and choose either Use drag-and-drop editor or Use HTML editor (depending on what you use to build your emails).
9. If you use the drag-and-drop editor, select the email template for your Viewed Product/Browse Abandonment Email email. Once in the editor, update the variables in the email to match the ones we send by clicking in the text box and choosing Insert Variable.
10. The variables we send will be under Triggering event. Please note that the variables between the Add to Cart and Viewed Product flows will differ.
11. Once your email is complete and saved, Turn On your Journey.
See Add to Cart and Viewed Product events
You can also see these events successfully passing through in your Retention.com account. Go to Event Details from the navigation menu and select Added to cart from the dropdown. This is an easy way to confirm that our events have been successfully implemented.
You can also see the Viewed Product Reclaim option populate under Event Details.
Have questions? Message us on chat, or email us at support@retention.com!