You’re about to launch a big seasonal or holiday campaign—this is the perfect moment to re-engage dormant leads who are showing reactivate signals (opens and clicks) with AutoReactivate.
Here’s how to do it, in a quick 1-2-3 roadmap that could bring back thousands of your dormant leads with AutoReactivate.
See how Dreamiere recovered 8k+ dormant contacts for FREE with Retention.com’s AutoReactivate 👉 Read the case study
What You’ll Need:
A Retention Reactivate Segment in Klaviyo:
[Your unique name] - Retention Reactivate (1–60 days) - contacts who we have active open and click data for.
Don’t have this segment in Klaviyo? Need help setting this up? Check out: https://support.retention.com/en/articles/10065009-how-to-set-up-autoreactivate-for-klaviyo
Step-by-Step Setup Guide
1. Check Segment Size (Keep It Within 30–40% of Engaged List)
For best performance, your Retention Reactivate segment should be no more than 30–40% of your engaged list size.
If it’s getting too big, that’s a sign it might be too broad—and could affect deliverability or performance.
To scale it down, you can:
Shorten the lookback window (e.g., 60 days instead of 120)
Filter by behavior, like high-intent actions
Lean on first-party signals where possible
2. Add the Segment to Your Incentive-Based Campaign
Plug your Retention Reactivate (1–60 days) segment into campaigns where you’re offering a juicy incentive—think:
Holiday promos, BFCM sales, limited-time offers.
This is where they’re most likely to engage.
If you already have a flow sending to this Reactivate segment, pause it before including them in a one-off campaign to avoid duplicate sends.
3. After the Campaign
These contacts are showing signs of life with the AutoReactivate signals. You’re reaching out because of that signal. That’s why we recommend putting them through three campaign sends before making any calls about suppression.
Think of it as a light-touch re-engagement series:
Campaign 1: A strong offer or timely promo
Campaign 2: A second swing with fresh creative
Campaign 3: A final nudge with urgency or incentive
If they stay cold after all three, that’s when you consider cleaning them up.
📌 When you're ready, here's how to suppress and clean your list: View the guide